Back Jan 18, 2022


Did you know that Nescafé coffee is the most popular brand in the world? Did you also know that it has been a favorite drink of millions of people for over a century?

Nearly ninety percent of humans who consume caffeine in any form begin their day with a cup of coffee, and that number is growing daily. One-half of every cup of coffee consumed in Singapore is drunk at breakfast. 


Some say it’s the world’s most popular beverage. And others consider it a fundamental human right and a way of life. Whatever your opinion, there’s no escaping the fact that every morning, millions upon millions of people around the world are waking up to a steaming mug of Nescafé.


Here’s why people love Nescafé coffee and buy it more than other brands worldwide.

A cup of coffee

Nescafé has been a household name since the 1930s

Nescafé has been a household name since the 1930s. But if you haven’t been giving much attention to Nescafé coffee in the last few years, you’ve been missing out on some exciting new developments.

The first cup of coffee was probably enjoyed in Ethiopia in 800AD. Coffee has been an integral fixture of the world’s culture for centuries, but it wasn’t until 1919 that Nescafé was created. 

Nescafé’s history dates back to before instant coffee was even invented. It has its origins back in 1819 when Henri Nestlé created a food company that sold baby food. This company later became Nestlé, and in 1905, they made instant coffee. But not for another 30 years would this be sold commercially under the brand Nescafé.

Nestlé began developing a soluble coffee this year, and Nescafé was born. It was initially called Nestlé’s Coffee, and in time, it gained the name that is so well known – Nescafé. 

Nescafé has grown into one of the world’s leading food brands, with operations in 71 countries and over 12% market share in ground coffee alone. In many countries, Nescafé is as recognizable as Coca-Cola or Pepsi-Cola is to Singaporean consumers. In fact, in Germany, where Nescafé was first marketed, over 90% of people recognize the name.

These days, there’s a wide variety of Nescafé coffee flavors and brewing choices available for any taste or preference. And thanks to Nescafé’s pioneering commitment to sustainability and its Ethical Sourcing Program, each cup of coffee helps farmers build better futures.

Nescafé coffee in a red mug

Over 122 million cups of Nescafé coffee are served each day

Nestlé Nescafé instant coffee is a blend of various arabica coffees and has become a trendy drink worldwide. In addition, Nescafé has served almost every home each day.

Taste is a personal thing, but many coffee drinkers can’t do without their cup of coffee every morning. For some, it’s a way to start the day, and to others, it’s an essential part of their social life. But whatever you need your morning cup for, it goes without saying that we would be lost without our regular caffeine fix. 

There are many different kinds of coffee, each one with its distinctive taste and aroma. But one thing that all coffee has in common is caffeine, which gives you that boost at the start of the day.

Pouring a coffee into a striped mug

It has a rich, smooth taste and aroma

When you crave that great cup of coffee, look no further than Nescafé. It’s a delicious blend that comes to you from some of the world’s finest coffee beans. And by blending those with milk, you get the texture and flavor so many people enjoy each day.

Nescafé coffee is a rich, smooth coffee with a distinctive taste and aroma. It’s the perfect way to start your day with a burst of energy and keep you going strong until lunchtime.

The coffee supplies in the market are usually not enough to satisfy consumers’ cravings. This is because there are so many different kinds of coffee. And each of them has its distinct taste and aroma. Some people prefer to drink mild coffee, while others love strong brews. 

However, once you get a cup of Nescafé coffee, you can get a creamy beverage that has a delicious flavor unlike any other coffee taste in the world. This one is rich and has a smooth taste and aroma. 

A steaming cup of coffee along with coffee beans

Nescafé tastes excellent any time of day

Your day goes better when you start it off with a Nescafé coffee, and you don’t even have to be a coffee lover to enjoy their delicious taste. 

They are available in several varieties to suit your personal preference for flavor, richness, and aroma. The whole family will love them. Nescafé coffee has a rich, smooth taste that’s perfect when you want a great-tasting cup of coffee at home or on the go. 

Nescafé Original and other varieties result from the 100% Arabica coffee beans. And the unique roasting process developed by Nestlé research and development experts. Nescafé Original is especially popular for its rich aroma and flavor. 

A cup of coffee beside a keyboard, earphones, and a notebook

It’s inexpensive

There are two reasons that Nescafé has been successful in the market. Another reason for its success is its affordability. Nescafé sells for around $7 a pound, making it much more affordable than other brands such as Maxwell House, which sells for approximately $14 a pound.

Many people who want a good cup of coffee turn to instant coffee because it doesn’t take as long to brew a pot. Since Nescafé is already grounded and prepared, it doesn’t take any extra time to make it into a cup of coffee.

Because the product is readily available and convenient, many people have become loyal customers over the years. Some have even begun using it at home because they like it so much.

Coffee in a white cup

Nescafé has quality ingredients

Nescafé uses quality ingredients and premium proportion packaging that promises ultimate convenience and freshness. Nescafé comes in a wide variety of roast levels, so you can enjoy your favorite blend as light or dark as you like.

To maintain the perfect balance of Arabica coffee and high-quality ingredients, Nescafé is made with high-quality components. It’s packed with more coffee than instant coffees, so there is no compromise on taste.

Nescafé uses a unique brewing process that preserves all the natural aroma. Also, it tastes like freshly ground coffee beans, ensuring a rich, flavorful experience from the first sip to the last.

Coffee beans in a cup


Which Nescafé coffee product is best for you?

  1. Nescafé Instant Coffee

Nescafé instant coffee is made from ground coffee. Making this type of coffee is less complicated than making fresh coffee. However, it is essential to note that the flavor of instant coffee isn’t as full-bodied as fresh ground coffee.

For a more flavorful cup, you should try the real thing. Nescafé has a classic taste that is smooth and very enjoyable. The aftertaste has an excellent finish that lingers in your mouth for a brief moment but doesn’t have any bitterness or acidity associated with it. 

You’ll notice when opening a bag of Nescafé instant coffee that it has a strong aroma. And it also gives off a wonderful scent that will awaken your senses and make you want to enjoy a cup right away.

Nescafé originals in a jar

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  1. Nescafé White Coffee Gao Siew Dai

Nescafé White Coffee Gao Siew Dai is a new product from Nestlé. The product will attract many customers because it is different from other products on the market. 

Nescafe White Coffee Gao Siew Dai can be sold quickly to people who like coffee and green tea, becoming more well known in Vietnam. The product combines two famous beverages: white coffee and green tea.

The product’s main ingredients are coffee, green tea powder, caramel syrup, and milk powder. The product has a unique taste from both white coffee and green tea. The product’s texture is smooth and sweet so that consumers can enjoy it better than other products on the market.

3 packs of Nescafé White Coffee Gao Siew Dai

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  1. Nescafé Original Low Fat 3 in 1 Coffee

This Nescafé Original Low Fat 3 in 1 Coffee is a rich-tasting blend of Arabica coffee of the finest quality. It doesn’t just taste great but also helps to reduce your daily calorie intake and is fat-free. The rich aroma, smooth taste, and silky texture are sure to win you over at once. It’s a must-have for any coffee lover!

This product will give you a smooth taste, creamy texture, and rich aroma. It also contains Vitamin B, which helps improve mental alertness. Not to mention, it keeps the stress away and improves your concentration level.

One pack of Nescafé Originals

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  1. Nescafé White Coffee Gao Siew Dai Hazelnut

Nescafé White Coffee Gao Siew Dai Hazelnut is a blend of coffee beans, hazelnut, and chocolate with a smooth texture that is perfect for enjoying on its own or with milk. The coffee beans used to make this drink are from the finest plantations in Asia and Brazil, roasted before being blended with the hazelnut. 

The drink has a medium-dark color, chocolate aroma, and sweet taste that lingers in the mouth after each sip. Nescafé White Coffee Gao Siew Dai Hazelnut contains caffeine and sugar. Apart from being suitable for hot consumption, this drink can also prepare iced coffee by mixing it with ice cubes.

Depending on individual preferences, Nescafé White Coffee Gao Siew Dai Hazelnut can be served chilled or hot. In making iced coffee, it is recommended to prepare the drink as per package instructions and chill it in the refrigerator for two hours.

3 packs of Nescafé White Coffee Gao Siew Dai Hazelnut

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5. Nescafé Original Blend & Brew 3 in 1 Coffee

It’s a common misconception that coffee machines are a must if you’re serious about coffee, but the truth is far more interesting. Nescafé Original Blend & Brew 3 in 1 Coffee is a fine selection of coffee, and you can make it in three different ways: as an espresso, with hot water, or as a cold brew. 

This is an excellent solution for people who want to enjoy an authentic cup of Nescafé Original Blend & Brew 3 in 1 Coffee. Also, without spending money on different equipment. It’s also particularly convenient for people looking for easy-to-use and doesn’t take much time out of their day. 

Nescafé Original Blend & Brew 3 in 1 Coffee is a great way to get your caffeine fix. This comes from the fact that it’s made using 100% Arabica beans and brewed using Nescafé Original Blend & Brew technology. These beans are high-quality and allow for the creation of a rich and full-bodied coffee. Yet gentle enough not to leave you feeling jittery or unable to think clearly.

Nescafé Blend and Brew in red packaging

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6. Nescafé Kopi-O

Nescafé Kopi-O is a powdered instant coffee produced by Nestlé. It is popular among Malaysians, Singaporeans, and Indonesians. The product comes in a small, rectangular brown box with the Nescafé logo on the front. Inside the box are three sachets of the powder (regular, decaf, and hazelnut) and a small sachet of creamer. The sachets come with a plastic seal.

Nescafé Kopi-O is a unique blend of coffee made with kopi luwak coffee beans. It gives you a rich aroma with the help of the unique flavor and smoothness of the Luwak coffee beans.

Nescafé Kopi-O in violet packaging

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What are the Benefits of Nescafé coffee?

Coffee is one of the most consumed drinks globally, and people are willing to spend their hard-earned money on it, and it has become a part of life for many people. 

The main reason behind this is that coffee contains several health benefits that no other beverage can offer. It has been proven that coffee reduces the risk of Alzheimer’s disease, Parkinson’s disease, diabetes and helps you live longer.

It helps reduce the risk of stroke, lowers the risk of type 2 diabetes, reduces the risk of liver disease, promotes weight loss, and aids in digestion. Coffee also contains antioxidants that help combat cell damage, and this is due to free radicals helping you live longer and healthier. This product can be used as part of a healthy diet to lose weight and fight health problems.

Here are a few benefits of coffee: 

  1. It improves performance at work

People who drink coffee tend to have better focus and concentration, which helps them perform better at their workplace or any task. 

A new study of 2,000 employees by Nescafé has revealed that just under 1 in 10 feel as though they have reached their peak performance at work.

In the study, nearly half of the respondents stated that a lack of energy prevented them from reaching their true potential at work. With 12% even claiming this caused them to get less done each day.

The results further revealed that over half (52%) of employees need a caffeine boost before starting work. And 8% even turn to an extra cup of coffee during the working day to help them stay focused.

As well as improving productivity, the research also found a positive impact on employee well-being. 41% said being more alert helped them feel more positive and motivated at work.

  1. Wakefulness

You will feel more awake and active if you have your cup of coffee before you start your day. Coffee has been proven to help improve performance and increase alertness. Caffeine, a natural stimulant found in coffee, has been used since ancient times as a stimulant to fight drowsiness. 

Research suggests that caffeine increases blood flow to the brain. And it also releases neurotransmitters that make you feel more awake. Tiredness is one of the main factors affecting your performance at work. 

It’s also something that we all have experienced at least once in our lives. While it is normal for anyone to feel tired from time to time, fatigue may become a chronic problem when it happens too often.

The good news is that there are several ways to prevent being tired and increase your energy levels. One of these methods is using Nescafe Energy Drink to give you Wakefulness without the jitters.

  1. Mood Booster

Caffeine in coffee helps you stay happy and uplifts your mood in the morning, making you forget all your worries for a while. New research has found that drinking three to four cups of coffee a day can improve your moods, increase energy levels and prevent colds.

Tests on almost 25,000 people suggest moderate coffee consumption – up to four cups a day – can cut the risk of depression by up to 33 %. It is believed that the caffeine in coffee triggers changes in brain chemistry, causing you to produce more of the ‘happy hormone serotonin.

  1. It helps in losing weight

Coffee is known as a good drink for weight management as it helps boost your metabolism so that you feel energetic all day long while working out.

Nescafé has many benefits, one of which is helping you lose weight. The main reason behind it is the plant protein that reduces fat formation in the body, and it keeps your body healthy and controls the cholesterol level in your blood.

It also helps to reduce high blood pressure levels by lowering the risk of heart diseases. Nescafé is rich in potassium, magnesium, calcium, and vitamins which keep your bones strong. Drinking 2 cups of Nescafé can decrease the risk of osteoporosis.

  1. It helps you stay alert

For centuries, coffee has been the world’s most popular stimulant. Generations of coffee growers have pushed their crops to greater and greater heights in search of the perfect coffee bean. 

Today, Nescafé is proud to offer a wide range of coffee products that bring you the best coffee beans in the world. For people who need a little help staying alert, Nescafé provides a variety of coffee-based drinks to keep you going through your busy day.

The caffeine in coffee increases dopamine levels in the brain, and this neurotransmitter plays a vital role in motivation, attention, and memory. 

Nescafé is a great way to wake up in the morning. It’s delicious, easy to make, and a pretty good value. If you’re looking for an alternative to coffee, Nescafé is undoubtedly worth a try.

  1. It increases your metabolism

The antioxidants found in coffee can help you burn fat faster. Studies show that drinking 2-3 cups of coffee a day can increase your metabolic rate by 3-11%. Nescafé increases your metabolism and keeps you active. This is an excellent drink for a boost of energy in the morning and an overall feeling of well-being. 

  1. It reduces pain and inflammation

Caffeine blocks adenosine receptors, making you feel less tired and increasing your energy level. This is why you often feel less tired when drinking coffee in the morning. It also helps prevent headaches caused by dehydration by increasing blood flow to the brain.


Nescafé has proven to have a taste as rich as its history, and with choices as diverse as the ones on offer, it is guaranteed to have something for everyone. The brand name is so popular that it has become synonymous with the word “coffee” itself. 

Those who are on the road a lot, or those situated in particular countries, know the feeling of craving for a quick caffeine fix. Nescafé addresses this by providing instant coffee that comes in different flavours and blends, which means that whatever your preference is, there’s something that will pique your interest and tickle your tastebuds.   

If you are hankering for an instant coffee that hits the spot, there’s bound to be a Nescafé coffee near you. This accessibility is also one of Nescafés strongest suits, and it’s also something that coffee drinkers from all over the world enjoy about it. All that’s left for you to do now is go to a store near you and treat yourself to your favourite Nescafé coffee flavour. 

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